It's all about the language

Have I mentioned how much I love Starbucks?

One of the coolest things is the "coffee language" they've almost single-handedly created. Frappucino; Venti; Doppio; etc.

If you control the language, you control how the story is told.

Wouldn't it be great if your organization or church were able to create language that described life so well it caught on nationally?

Why don't you?

Feel free to post your ideas as comments!